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Rawabi Holding: Spearheading Saudi Arabia's Vision 2030 Through Knowledge and Diversification
An interview with Mr. Othman Ibrahim, Vice Chairman and Group CEO RAWABI HOLDING
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Mr. Othman Ibrahim, Vice Chairman and Group CEO RAWABI HOLDING
Saudi Arabia's ambitious Vision 2030 seeks to diversify its economy away from oil dependency towards a more knowledge-based framework. This transformative agenda emphasizes the development of various sectors including information technology, renewable energy, and advanced manufacturing. A pivotal player in this strategic shift is Rawabi Holding, a conglomerate that has made significant strides in contributing to the kingdom's economic diversification and knowledge-based initiatives.
Established over four decades ago, Rawabi Holding has grown into a multifaceted entity with deep engagements in oilfield services, offshore services, and contracting & industrial services. The company's forward-thinking strategy aligns closely with Vision 2030's goals by investing in innovative technologies and sustainable practices. This commitment not only enhances their service offerings but also supports the nation's economic stability by creating high-value jobs and fostering a culture of knowledge and innovation.
In recent developments, Rawabi Holding has been involved in substantial collaborations and deals that underscore its crucial role in Saudi Arabia's economic reform. One notable project is their partnership with international firms to introduce advanced technological solutions in oil extraction and renewable energy. These collaborations are set to enhance efficiency and sustainability in energy production, pivotal aspects of the Vision 2030 blueprint. Moreover, Rawabi's active involvement in offshore and marine services expands Saudi Arabia's capabilities in tapping into its maritime resources, promoting the blue economy as a vital component of national growth.
Another significant area where Rawabi Holding is making an impact is in the local manufacturing sector. The company has actively pursued policies of local content development, which are vital for reducing reliance on foreign imports and fostering a self-sufficient industrial base. By boosting local manufacturing, Rawabi not only aligns with the economic diversification objectives of Vision 2030 but also strengthens the industrial sector's contribution to the GDP.
Additionally, Rawabi Holding's recent ventures into digital transformation projects illustrate its pivotal role in transitioning Saudi Arabia to a knowledge-based economy. By adopting cutting-edge technologies and investing in digital infrastructure, Rawabi is at the forefront of modernizing traditional industries and services. This digital leap is crucial for enhancing the competitiveness of Saudi industries on the global stage, attracting foreign investment, and opening new markets.
Through these initiatives and strategic deals, Rawabi Holding demonstrates a robust commitment to Vision 2030's success. The company not only contributes to the economic diversification needed to reduce oil dependency but also plays a critical role in building a sustainable and knowledge-driven future for Saudi Arabia. As Rawabi continues to innovate and expand its partnerships, it remains a cornerstone of the kingdom's journey towards an inclusive, diversified, and robust economy, showcasing the potential of Saudi businesses to lead in the global arena.
Othman A. Ibrahim has been at the forefront of Rawabi Holding since he joined the conglomerate in 1989, serving as the Group President & CEO since January 2009. His tenure has been marked by significant leadership roles, including Group Vice President of Finance and Administration, and Group Executive Vice President, highlighting his pivotal role in steering the strategic direction and expansion of the company's operations. Under his stewardship, Rawabi Holding and its subsidiaries have seen robust growth, development, and greater financial inclusivity. A notable achievement under his leadership occurred in July 2023, when Rawabi Energy secured one of the largest private-sector syndicated financings in the Kingdom of Saudi Arabia, amounting to SAR 7.175 billion across multiple currencies, including USD and SAR. Mr. Ibrahim remarked on this accomplishment, stating, "The success of this financing underscores the strength and robustness of Rawabi Energy as a key player in the energy services sector, committed to sustainability, quality, and technological excellence in all our endeavors.
Mr. Othman Ibrahim was chosen as one of the Middle East Sustainability Leaders 2024 by Forbes Middle East for his visionary leadership and commitment to sustainability.
In a detailed conversation with Ibrahim, we delve into the core strategies that have underpinned Rawabi's enduring success, focusing on the company's commitment to innovation and its Environmental, Social, and Governance (ESG) practices.
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Moderator: Saudi Arabia’s economy is booming, unemployment is at a record low, the output gap is closed, inflation is contained, and fiscal and external buffers have been rebuilt. The continuation of Vision 2030 reforms has helped advance the country’s economic diversification agenda, including through reduced reliance on oil.What are the biggest challenges and opportunities that lie ahead in order to achieve the Kingdom’s vision 2030goals?
Othman Ibrahim: Over the past decade, Saudi Arabia has implemented a series of substantial regulatory reforms aimed at attracting investors and driving growth in both the local and private sectors. These reforms are not confined to the energy sector; they span a wide range of industries, which is essential in aligning with the goals of Saudi Arabia’s Vision 2030. The kingdom is actively working to reduce its dependency on oil, and we’re seeing significant strides in sectors such as tourism, entertainment, manufacturing, and more. At Rawabi, we have been ahead of the curve, aligning with the objectives of Vision 2030 even before its formal announcement. Localization has been a fundamental pillar of our growth strategy since the mid-1990s, long before it became a national priority. We have consistently invested in developing local industries, not only to position ourselves as a national leader but also to enhance Saudi Arabia’s standing on the global stage.
Moderator:Since its inception in 1980, Rawabi has played a crucial role in the development of the energy, industrial, and contracting sectors in Saudi Arabia. The company has deep roots in Saudi society and has become a key player in these industries. What do you believe are the core principles or values that have contributed to the company’s sustained success over the years?
Othman Ibrahim : Rawabi’s ongoing success is deeply rooted in our primary business principles of excellence, innovation, and a relentless commitment to quality. These principles, coupled with our significant investment in human capital, have been central to our growth and long-term success. As early as the late 1990s, we recognized that human capital is our most valuable asset. This realization led us to focus heavily on the development of our people through training, localization initiatives, and a commitment to gender equity For instance, we were among the first companies in Saudi Arabia to employ women in the mid-1990s, a pioneering step that was particularly challenging at the time, given the societal context. By empowering our workforce and staying true to our principles , we have managed to not only grow but thrive. These primary business principles —excellence, innovation, and a focus on human capital—have been instrumental in sustaining our success for more than three decades.
Moderator: In previous interviews, you’ve mentioned the importance of strategic partnerships and joint ventures in Rawabi Holding’s growth. Can you share some insights into how these partnerships have evolved over the years and what you consider to be the key factors for a successful partnership?
Othman Ibrahim: When we form partnerships with international companies, our primary goal is to transfer knowledge and expertise to the local Saudi market while enhancing the quality of the services we provide, whether in the energy sector or others. We’ve been successfully forming joint ventures since the early 1990s, and today we have numerous thriving partnerships. These ventures, along with our global investments, enable us to bring advanced knowledge and technology to Saudi Arabia, improving the quality of services we deliver to both our partners and clients.
Moderator: The SAR 7.1billion syndicated financing deal is a significant milestone for Rawabi Energy. Can you elaborate on how this financing will specifically support the company's strategic goals, particularly in the energy sector, and what are the key projects you plan to invest in with this funding?
Othman Ibrahim: Securing the $7.175 billion multi-currency syndicated financing marks a monumental milestone for Rawabi Energy and the broader Rawabi Group. This achievement not only underscores our robust financial health but also highlights our forward-thinking strategic vision. The capital secured will play an essential role in accelerating our key objectives, particularly in expanding and diversifying our business lines.
In the energy sector, we are making significant strides, including bolstering our marine fleet and increasing our focus on renewable energy and other emerging growth areas. A substantial portion of this funding will be allocated towards the adoption of innovative technologies and high-impact strategic investments. One example of our pioneering efforts is the introduction of the first hybrid vessels to the market, designed and developed right here in Saudi Arabia. This cutting-edge technology positions us as industry leaders in sustainable maritime solutions.
Furthermore, we’ve made significant investments in Rawabi Integrated Gas, a state-of-the-art facility specializing in the production of hydrogen, oxygen, and various other industrial gases. Developed in collaboration with Honeywell, this facility stands as one of its kind on a global scale. It serves as a testament to our commitment to innovation, technological advancement, and our long-term vision of contributing to a more sustainable and diversified energy future. Through these investments, we are not only enhancing our portfolio but also solidifying our role as a key player in shaping the future of energy in Saudi Arabia and beyond.
Moderator: Rawabi has recently entered the real estate market with Magnom Properties. You mentioned in an interview that the idea is to provide people with a better life and unique experiences. Can you elaborate on this idea?
Othman Ibrahim: Yes, our collaboration with Magnom Properties represents forming the real estate arm of Rawabi Holdings, and through this partnership, we introduced the world to the Forbes International Tower. It stands as the most sustainable tower globally and is the first to utilize clean hydrogen for power generation, making it truly unique. To achieve this unprecedented level of sustainability, we’ve collaborated with leading technology providers. This initiative is fully aligned with our strategic focus on innovation, sustainability, and the integration of advanced technologies. We've partnered with renowned architects such as Adrian Smith and Golden Gill, along with key technology leaders like BMW and hydrogen producers. Our partnership with Italian cyber and security solutions provider Leonardo ensures the tower will be powered by integrated cyber-physical security solutions. While these may not be traditional joint ventures, these collaborations are essential to advancing our sustainability and technological ambitions.
Moderator: The main theme of this special feature will be about innovation. Innovation most urgent to Integrating technologies such as the Internet of Things (IoT), cloud computing, artificial intelligence (AI), machine learning and 3DPRINTING to improve their manufacturing and distribution operations to ensure optimised performance. How does Rawabi approach innovation?
Othman Ibrahim: Innovation is deeply embedded in Rawabi’s business strategy. We understand that rapidly advancing technologies—such as the Internet of Things (IoT), artificial intelligence (AI), and cloud computing—are reshaping industries on a global scale. At Rawabi, we are committed to integrating these cutting-edge advancements into our operations to enhance efficiency, performance, and competitiveness. This is particularly evident in our key divisions like Rawabi Integrated Gas and Rawabi Electric, where we are using these technologies to optimize processes and stay ahead of the curve. However, for us, innovation goes beyond simply adopting new tools; it’s about cultivating a mindset of continuous improvement and agility throughout the organization. We strive to create an environment where innovation is encouraged, enabling us to adapt quickly to changing market conditions and technological advancements.
For example, we’ve made strategic investments in AI through our Canadian subsidiary, which is helping us harness the potential of machine learning and data analytics. Additionally, our focus on cloud computing has been pivotal. When the COVID-19 pandemic disrupted traditional operations, our prior investments in IT infrastructure and cloud technology enabled us to transition to virtual operations seamlessly, within a matter of hours. This experience underscored the critical role that technology plays in our resilience and future success. It demonstrated to the entire organization that innovations like IoT, AI, and cloud computing are not just enhancements, but essential elements for ensuring our continued growth and leadership in the market.
As we move forward, these technologies will be key in shaping our future, allowing us to push the boundaries of what’s possible and maintain our competitive edge in an ever-evolving landscape.
Moderator: Every economic shock leaves a legacy. The Covid-19 pandemic is no different. It has roiled financial markets, dampened global growth, upended traditional business models and threatened the future of globalization. The scars will be felt for generations. However, the chaos has also given birth to an uneasy optimism about the future. Lessons learned from the pandemic: How did Rawabi made it through the pandemic by being fast, and thinking digital?
Othman Ibrahim: The main lesson we learned is that having a strong foundation and being well-prepared can significantly limit the impact of unexpected challenges. During the pandemic, despite the sanctions and restrictions on deploying crews or moving assets, we were still able to deliver on many of our commitments. This was largely due to the structure
of our company and our investment in technology, which allowed us to minimize the effects of the crisis on our operations. We retrofitted our vessels to conduct marine evacuation for our clients’ employees during the height of the pandemic showcasing our active role in supporting our people. Our solid core also allowed us to extend greater flexibility and support to all our clients and suppliers.
Moderator: Cityscape saw the signing of many deals between local and international parties, reflecting the extent of global interest in Saudi Arabia’s real estate sector. What measures could be adopted to further facilitate foreign investment in the real estate market, and how does the regulatory framework ensure ease of access and security for international investors?
Othman Ibrahim: As I mentioned earlier, regulatory changes in Saudi Arabia have been instrumental in attracting investors, particularly in real estate. Real estate is a key focus, and Saudi Arabia is making great strides to draw both local and international companies to the market. At Magnom Properties, Rawabi Holding's real estate arm, our goal is to launch the Forbes International Tower in Saudi Arabia, and we are also finalizing plans for a similar project in Egypt, expected to launch early next year. Saudi Arabia’s real estate market is highly attractive for international investors, with a growing demand for both commercial and residential properties. The regulatory improvements make it easier for foreign investors to enter the market, attracting significant global interest.
Moderator: Let’s return to the topic of human capital — often considered a company’s most valuable asset. A company’s long-term success is usually a reflection of the culture it fosters and the talent it cultivates. You touched on the importance of empowering women, and I understand you have an initiative called the Ladies Who Lead program. Could you share more about your perspective on promoting gender empowerment and building a more inclusive corporate culture? Additionally, how are you developing an ecosystem that not only attracts strong talent but also enables it to grow and flourish within the organization?
Othman Ibrahim: Rawabi Holding’s success is undoubtedly driven by its people, and we prioritize attracting, developing, and retaining top talent. Our strategies include competitive compensation, a strong corporate culture, and continuous professional development opportunities. A prime example is our creation of the Shadow Board of Directors, established 14 years ago. This board acts as an advisory group for the company, and half of its members are women, all under the age of 40. This initiative allows young, talented individuals, not necessarily in managerial positions, to contribute to the company’s success. Additionally, 40% of our main Board of Directors is female, sending a clear message about the importance of gender equality and women’s empowerment. In our corporate offices, women now make up 45% of the workforce, and we aim to increase this to 50%. We are deeply committed to empowering women and fostering a more inclusive environment across the organization. Furthermore, youth empowerment is a key part of our corporate social responsibility, which is one of the main pillars of the Rawabi Group. Our Corporate Social Responsibility and Sustainability Committee has 75% female representation, and within our Corporate Communications and Sustainability Department, 90% of the team are women. These statistics reflect our strong commitment to gender equality, youth empowerment, and creating opportunities for women to thrive in leadership roles.
Moderator: The world is moving towards increased adoption of environmental, social and governance across all sectors.. In an era of escalating shareholder and public scrutiny, corporate boards must lead with greater transparency, efficiency, and expediency than ever before. How does Rawabi approach good governance?
OthmanIbrahim: I'm proud to share that we published our first ESG report at Rawabi Energy last year, making us one of the few companies to do so. We chose to start with the energy sector because, while it's one of the most challenging areas to issue an ESG report, it was a priority for us. Regarding governance, I'm pleased to say that Rawabi's corporate governance practices were established 25 years ago, long before governance became a widespread focus in our region. We’ve continually improved our approach by studying and implementing global best practices in corporate governance. Rawabi recently transitioned from an LLC to a closed joint-stock company, which highlights the importance we place on governance. Even before this change, corporate governance was a critical pillar of our structure. We’ve always drawn a clear line between management and ownership. Although we’re not a publicly listed company, we operate as if we are, with shareholders participating in Annual General Assembly Meetings to approve board nominations. Good governance has made issuing our ESG report much easier. On the environmental side, sustainability is key, and our recent partnership with Worldwide Generation (WWG) is part of our effort to enhance sustainability. WWG is a global sustainability fintech, which has a presence in the UK, Europe, Singapore, Malaysia, UAE and Saudi Arabia has been developing the G17Eco Platform since 2016 with over 300 expert contributors to the design of G17Eco globally. WWG's platform helps us measure emissions and track sustainability metrics, aligning with our overall strategy. On the social side, community investment has been fundamental to Rawabi since its inception in 1980, with Rawabi formally institutionalising corporate social responsibility (CSR) by 2009 Giving back to the community is one of our core pillars, and we encourage our employees to participate in CSR activities. We see many young employees volunteering and actively contributing to these initiatives, which underscores the importance of social responsibility to us. In summary, for Rawabi, governance is essential. It provides the foundation for sustainable growth and allows us to manage risk effectively. This commitment to governance, along with our focus on environmental sustainability and social responsibility, is crucial to our long-term success.
Moderator:I’d like to ask you about leadership. When you look at Rawabi’s scale — from its impressive revenues and international footprint to the number of employees and diverse projects — it’s clear the company operates on a significant level. What would you say are the key challenges in leading an organization of this magnitude? And on a day-to-day basis, what aspects of managing such a complex operation require the most attention or present the greatest difficulty?
Othman Ibrahim: Managing a company of this magnitude is more feasible when you have a well-trained, highly educated, and committed team supporting the organization's growth. Engaging the entire team in daily operations is essential to minimizing challenges. To give you an idea, Rawabi’s structure consists of a holding company and several sub-holdings—Rawabi Energy, Rawabi Contracting, and Rawabi Industrial Integrated Services, each with its own management and leadership. This layered structure allows us to manage the business and address challenges effectively. While managing such a large organization may seem complicated, empowering and engaging our teams with clear authority over daily operations helps maintain growth and minimizes operational issues. We have a loyal, committed, and talented workforce that drives our continued success.
Moderator: Looking ahead, where do you envision Rawabi five years from now? What are the key opportunities you aim to capitalize on, and what challenges do you anticipate the holding will need to navigate as it continues to grow and diversify??
Othman Ibrahim: We’re committed to continuous growth, not just within Saudi Arabia but internationally as well. Currently, we operate in multiple countries, including Indonesia, Singapore, Egypt, the UAE, and North America. This global footprint is a key part of our strategy to become not just a local leader but an international player. Sustainability is also a core focus for us as we continuously align with our stakeholders to ensure Rawabi is on the right path to realising global sustainability goals. We’re particularly focused on expanding in the energy and marine sectors and continue to form new joint ventures with international partners to transfer knowledge and technology to Saudi Arabia. Right now, we’re in talks to establish three new joint ventures in the energy sector. In the next five years, I expect Rawabi to grow by around 70%. To give you an example, between 2022 and 2023, the company saw a 35% increase in revenue, and we anticipate this growth will continue in the years ahead.
Moderator: This report stands as a testament to Crown Prince Mohammed bin Salman's visit to Paris last year to meet with President Macron. It will be published in Forbes France and Institutional Investor in the US, with the goal of fostering partnerships — whether in investment, commerce, technology, or knowledge exchange. With that in mind, what opportunities do you see specifically with France and the United States, where this report will be widely distributed? And what message would you like to convey to potential investors in these markets?
Othman Ibrahim: His Royal Highness Prince Salman's visit to Paris was a significant moment in strengthening the economic and cultural ties between Saudi Arabia and France. At Rawabi Holding, we see immense potential for partnerships with both France and the US, especially in areas like investment, knowledge sharing, and technology transfer, which are critical for driving innovation. We’ve discussed how essential these collaborations are for ensuring we remain at the cutting edge of sectors like energy. Partnerships with companies in France and the US, particularly in renewable energy and technology, could accelerate the transfer of advanced technologies and best practices to Saudi Arabia, strengthening our capabilities and helping us achieve our goal of becoming a global leader, not only in the energy industry but in other sectors as well. These international partnerships align perfectly with our broader strategy of leveraging global expertise to meet our business objectives and support Saudi Arabia's Vision 2030. For example, last year we invested in a company—whose name I won’t mention—that's helping to transfer knowledge to Saudi Arabia. We're also in discussions with several French companies about potential joint ventures. We had already been partnering with a French firm until it was acquired by another group. So, investing in both the US and France is critical for us, as their advanced technologies will contribute to our growth and ongoing success.
Moderator: Yes, and as a final question — how do you personally define leadership? In your view, what are the qualities that truly make someone a strong and effective leader?
Othman Ibrahim: A good leader needs to be adaptable, staying informed about the latest changes and challenges in the business world. Leaders should continuously update themselves, whether through reading or learning about emerging trends, such as artificial intelligence. It's essential for a leader to stay ahead of these advancements, as they can present both opportunities and challenges. Additionally, a leader should be well-connected with their team, actively listening and fostering a collaborative environment. Leadership isn’t about being a one-man show; it's about teamwork. This is central to our company culture. Leaders should also empower young talent and women, giving them opportunities to grow. Importantly, a good leader isn’t just teaching; they are also learning from their team. Staying aligned with the team and understanding the business environment is key to successful leadership.


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